Target market or destination?
Your target market is who you recommend to: German shoppers in German, for example. A destination is the place they visit: Rome could interest Hungarian, German or Dutch travellers. Choose these separately and check programme eligibility accordingly.
The following topics are our editorial ideas, not national demand rankings. Research local demand, seasonality and competition before starting a particular project.
Country-specific programmes and topic ideas
Germany
Adidas DE · Awin programme profile ↗
Topic ideas: Running gear for beginners; seasonal sportswear; practical furnishing for small flats; a weekend in Berlin or Munich.
German copy, local delivery, return conditions and permission for the German programme.
The Netherlands
TUI.nl · TradeTracker programme ↗
Topic ideas: Family holidays; road trips; holiday parks; experiences in Amsterdam.
Departure airport, Dutch booking pages, school holidays and programme-specific promotion rules.
Belgium
TUI · TradeTracker partnership case study ↗
Topic ideas: A family weekend; a nearby holiday park; Brussels sightseeing; seasonal home selections.
Choose a language region; alongside the historical case study, check current Belgian programme access.
Poland
Decathlon · TradeTracker campaign example ↗
Topic ideas: Equipment for beginner hikers; home workouts; a Kraków weekend; outdoor family activities.
This is a partnership example; check your account for a currently active campaign. Local prices and fulfilment matter.
Czechia and Slovakia
Reserved · Dognet multi-country campaign ↗
Topic ideas: Capsule wardrobes; seasonal clothing; Prague sightseeing; a Bratislava weekend.
Check Czech and Slovak language, currency and campaign access separately.
Hungary
Douglas HU · Awin programme profile ↗
Topic ideas: Fragrance gifts; pet accessories; balcony organisation; a Budapest activity guide.
Use the local programme version. Further examples: 4home and ZooNet through Dognet, and Zooplus HU through Awin.
France
GetYourGuide · direct creator programme ↗
Topic ideas: A Paris museum day; a Seine cruise; a food walk; a French sightseeing itinerary.
Targeting a French audience is a different choice from recommending a French destination to visitors from another country.
Italy
GetYourGuide · direct creator programme ↗
Topic ideas: Rome attractions; art experiences in Florence; boat trips in Venice; cooking classes.
Activity language, availability and cancellation terms matter.
Spain and Portugal
GetYourGuide · direct creator programme ↗
Topic ideas: Barcelona sightseeing; Madrid museums; a Lisbon walk; food experiences in Porto.
Do not treat Spain and Portugal as one market; adapt the language to your readers.
Travel: different destinations need different content
Paris
Museum tickets, sightseeing cruises and food experiences.
Content idea: A “Three days in Paris” blog guide or short video series.
Rome
Attractions, guided walks and local experiences.
Content idea: A “What to book ahead in Rome” guide.
Barcelona
Sightseeing, architecture and food tastings.
Content idea: An itinerary for couples with recommendations on your social channels.
Lisbon and Porto
Walks, day trips and food experiences.
Content idea: A two-city break with relevant affiliate links for each activity.
Amsterdam
Museums, canal cruises and nearby activities.
Content idea: Separate daily plans for rainy and sunny weather.
Budapest, Prague and Vienna
Sightseeing, cultural activities and evening entertainment.
Content idea: A city guide in another language or a local creator series.
These are destination ideas, not verified availability lists. Check current bookability with the provider. In GetYourGuide's direct programme, approved partners can create links to a particular experience or landing page. GetYourGuide creator guide ↗
One subject, several publishing channels
- Household: a kitchen storage blog, cleaning video series or small-appliance comparison site.
- Fashion: seasonal capsule wardrobes, occasion outfits or a travel wardrobe.
- Pets: equipment for indoor cats, travelling with a dog or space-saving beds.
- Beauty: gift selections, make-up tool demonstrations or explanations of product categories.
- Sport: beginner hiking gear, home workout equipment or running clothes by season.
- Services: accommodation, sightseeing, museum tickets or guided experiences.
What should you check before starting?
Language and currency; delivery or booking location; accepted social and web channels; current campaign status; rights to programme images and data; tracking and payment terms. Account for seasonal demand and local holidays in your content plan.